GLS campaign “This is not a parcel”

Where everyone sees parcels, we see people.
Because it’s never just a parcel.
It’s something that matters to someone.
Which means it matters to us.

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Check out the campaign videos!

GLS believes that for both senders and receivers ‘it’s never just a parcel’. The campaign is built around key interaction moments with customers: the pick-up or delivery of a parcel. It illustrates that any shipment contains so much more than just its contents: the hopes, dreams and ambitions in each GLS parcel. The short-format videos revolve around a special delivery displaying the meaning of GLS’ services in people’s everyday lives.

Press release